The Welsh name for New Brighton is now officially recognised as Pentre Cythrel.

This change was made after Flintshire County Council councillors voted in favour of adopting the Welsh place name.

Work is currently underway to ensure that this name is represented across official channels.

The Welsh Language Commissioner (WLC) has been informed of the change and as a result, they have updated the list of standardised place names on their website.

The Local Land and Property Gazetteer (LLPG), Ordnance Survey, and Royal Mail have also been asked to update their records with the change.

The residents can now choose to use either Pentre Cythrel or New Brighton as their address.

This decision was made following a proposal in 2018 to consider 'Pentre Cythraul' as the Welsh form of New Brighton.

However, following objections to ‘Cythraul’ due to its meaning of ‘devil’ or ‘demon’, the WLC suggested the alternative Pentre Cythrel which better reflects local pronunciation.

Councillor Mared Eastwood, cabinet member for education, Welsh language, culture, and leisure, said: "As the local member for New Brighton, I am delighted that we finally have a recognised Welsh place name.

"Local residents have been using the Welsh name for many years, so this was a welcomed move by the council.

"It also supports the council’s Welsh language promotion strategy by increasing visibility and normalising the use of Welsh."

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A spokesperson from the WLC also expressed satisfaction at the move, stating: "We are pleased that Flintshire County Council can now move forward with confidence to adopt a standard and official Welsh name for this village.

"Deciding which names should be officially recognised is not always an easy task and the council has taken this naming process seriously, in response to calls from local residents."

The council’s decision to formally consult with the WLC’s place-names standardisation panel for expert and independent advice was also praised.

The spokesperson further added: "It is also positive that Ordnance Survey wishes to respond promptly to this official recommendation in accordance with their Welsh names policy.

"They will now update their databases and use the Pentre Cythrel name alongside New Brighton in the future."

For those unfamiliar with the Welsh language and struggling to correctly pronounce Pentre Cythrel, a recording with phonics is available on the council website.