A WREXHAM farmer has been nominated for the 2024 British Farming Awards which proudly recognises the resilience and commitment of  across the UK.

For 12 years, the British Farming Awards has shone a light on the best in British Farming. During this annual event, Britain’s farming industry comes together to celebrate the achievements of its contemporaries.

The 2024 Content Creator of the Year finalists have been selected because they are championing the farming industry and using digital platforms to raise its profile and educate wider audiences.

The 2024 finalists are all working towards communicating with new and exciting customers to improve the overall public perception of agriculture.

(Image: British Farming Awards) Chris Whittaker, from Wrexham's Platts Agriculture Ltd has proudly been nominated as a finalist, at the helm of the Shout About Farming campaign, which seeks to educate consumers about the agricultural industry's vital role.

Launched in February, the campaign has quickly gained traction, achieving more than 3,050 followers across various platforms within just months.

Chris recognised the limited coverage about farming that a consumer is exposed to each year and aimed to make agricultural information more accessible through engaging content, ranging from detailed videos to behind-the-scenes vlogs.

The campaign focuses on fostering connections between farmers and consumers, highlighting the impact of agriculture on the UK economy.

Moving forward, Chris plans to expand the campaign's content, exploring diverse topics and hosting a conference to bring together farmers and consumers for meaningful discussions.     

By leveraging digital platforms effectively, Chris aims to promote the agricultural industry and foster a more informed public.

He said: "Honoured to be shortlisted for Content Creator of the Year at the British Farming Awards! It's been an incredible journey bringing the Shout About Farming campaign to life.

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"We've worked hard to spotlight the vital role UK farming plays in our economy and to raise awareness about the agricultural industry. Our collaboration with a diverse group of industry experts has been invaluable, including Andrew Jones, President of the Holstein UK Society from Rossett, Wrexham, and Lord Newborough from Rhug Estate in Corwen.

"We are also proud to feature Agri-cation, a Bangor-on-Dee charity dedicated to bridging the social disconnect between urban and rural lifestyles by educating local towns, cities, and rural villages about agriculture. 

"Being recognised for this award is a testament to the hard work of our in-house marketing team at Platts Agriculture, as well as Olly Dodd from Just Content, who have been instrumental in promoting the Shout About Farming message since its launch in February.

"We look forward to celebrating this achievement with all the attendees and nominees! Thank you to everyone who has been part of this journey, and best of luck to all the finalists!"

The event will take place on October 17 at The VOX in Birmingham, welcoming industry professionals from across the country to celebrate British agriculture and the successes it has had this year.