Superdrug to open extended Broughton Retail Park store

The newly extended store has created a further five new permanent jobss in the 6,414sq. ft retailer.

The store will Superdrug's largest in the local area, as the retailer continues expanding its bricks-and-mortar retail footprint, with plans to open 25 new stores in 2024, as it celebrates its 60th year on the British high street.

The new store will offer customers access to the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances, such as Superdrug’s own-brand cosmetics range Studio London, as well as other best-selling ranges including Naturally Radiant, B. Skin, Me+, Vitamin E and Optimum. 

Offering a competitive array of exclusive beauty and personal care brands too, beauty enthusiasts can access beauty and personal care products from the likes of Bare by Vogue,  and MUA, as well as trending brands including Morphe 2 and Avon.

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​Shoppers can also find their go-to scent at the store’s new fragrance counter, boasting exciting and purse-friendly promotions on perfume and aftershave by premium brands such as YSL, Viktor & Rolf, Giorgio Armani, Prada and Valentino.

The new Broughton Park store, which has been extended by a third, will also feature a new and improved Beauty Studio area where shoppers can access professional treatments at affordable prices without having to make an appointment. Within Beauty Studio, customers will have access to eyebrow, lash, nail and piercing services.

A new nurse clinics will also be available in store, offering services such as travel vaccinations and advice, Shingles, Chickenpox and other vaccinations as well as health testing and checks.  

Shoppers will also have the chance to sign up to Superdrug’s Health & Beautycard and VIP Rewards to collect points to redeem on future purchases, with exclusive offers available for cardholders, including lower member prices, bonus point offers, birthday treats and the option to pay with points.

Nigel Duxbury, property director at Superdrug, said: “We are delighted to be opening a new larger store in Broughton Park. We are so pleased to be able to offer our customers a new and improved Beauty Studio within our newly extended store.

"We are confident that local customers will love and welcome the larger store, as it offers a wider range of popular health and beauty brands, a luxury fragrance counter, nurses services as well as our professional Beauty Studio.”