WREXHAM AFC'S executive director says the club has ordered an 'eye-watering' amount of kits ahead of the Christmas period.

The club's reputation has sky-rocketed to new heights ever since Ryan Reynolds and Rob McElhenney took over as co-chairmen in February 2021.

That, coupled with the hugely-successful Welcome to Wrexham documentary, has earned the club new fans from around the world.

From places like the USA and Denmark, supporters travel from far and wide to get to the STok Cae Ras to watch the Reds in action these days.

Wrexham AFC executive director Humphrey Ker has hailed the documentary for the 'attention' it has brought to the club.

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In an interview with The Athletic, Ker also revealed that an 'eye-watering' amount of shirt orders has been made by the club ahead of the Christmas period amid growing interest.

He said that 'around 20,000' have been ordered, with 35,000 previously having been ordered by the club during the summer period.

Speaking to The Athletic, Ker said: "I do believe the documentary is going down very well with the viewing public. That's great for us as the documentary is the club's number one marketing and commercial asset. It draws so much attention to the club and induces interest from the sponsors.

"It also gets people to buy more kits, which is why we have just ordered another eye-watering number in time for Christmas. I believe the number is around 20,000, on top of the summer order (35,000)."

The demand for the new home shirt for the 23/24 season was so great back in June that it led to 'delays' on the club's shop website.

Orders for 8,600 home shirts were placed on the day of its release.

To put that figure in context, for the 2020/21 season – prior to the takeover – Wrexham AFC's total order was 2,750 shirts, home and away.

Wrexham AFC has stated that the demand for shirts is now comparable to the levels of EFL Championship clubs - two leagues above where the club currently play in EFL League Two.