A FLINTSHIRE pub is slashing its prices amid the cost of living crisis to help support the local community.
The Fox and Grapes, in Hawarden, is cutting the price of its beer by between five and 10 per cent from today (May 24).
It is also offering a deal that will see kids eat for just £1.50 between 3pm and 5pm on weekdays.
Pub landlord, Jason Mighty, said the move has been made due to the current cost of living crisis.
"Since taking on the pub last August, I've realised that in many ways I don't own the pub, the local community does," he said.
"Once you realise that, you know what steps to take to positively support the community. For me, it's so important that we do all we can to help people through the cost of living crisis."
READ MORE: Taste test at the Fox and Grapes in Hawarden
Jason admits the move will "hit me in the back pocket", but profit margins are something he's willing to sacrifice to support the community.
"Even if it's just a case of us breaking even this year, that's fine," he said.
"When I saw how much was spent on the King's Coronation, despite everything that is happening right now, that left a really bad taste in my mouth. I realised then that I needed to do something to help ease the pressures on people visiting the pub.
"Don't get me wrong, next year we can rise our prices to match that of the market rate, but right now it's about not adding more financial burdens on people."
The pub has also retracted its policy of not allowing dogs on the premises. Dog owners can now bring their pets to the pub's beer garden.
"I'm a stubborn man, but again it was about listening to the community and doing what was best for them," Jason said.
Jason said he is fortunate that he is able to pay the Fox and Grapes' energy bills as part of a wider group of pubs.
"My energy bills for this location are significantly lower than if we were a privately owned pub," he said.
"I've also managed to find food suppliers that are probably cheaper than most places. This allows me to take a bigger financial hit than most pubs can at the moment."
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