WREXHAM Glyndwr University has announced it is set to rebrand as Wrexham University, following a consultation.
In August, the Leader reported that proposals had been put forward about a potential rebrand and today, the university has confirmed the news.
The decision comes following the worldwide interest in Wrexham after the takeover of the football club by Rob McElhenney and Ryan Reynolds.
The university says that the change will help 'strengthen our brand and identity'.
A consultation process took place with staff, students, and stakeholders before the approval was given by Privy Council.
The rebrand is expected to take place at some point between late 2023 and early 2024.
A Wrexham Glyndwr University spokesperson said: “Following approval by Privy Council, we can confirm the institution’s name has changed from ‘Glyndwr University/ Prifysgol Glyndŵr’ to ‘Prifysgol Wrecsam/Wrexham University’. This change comes following extensive consultation with our staff, students and external stakeholders.
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“The renaming of the university will help streamline marketing and strengthen our brand and identity. As it stands, we are currently in the planning stages of a vibrant and exciting rebrand of the institution.
“The university is proud to be located in Wrexham – a place which is gaining worldwide attention for a number of reasons – from the high-profile takeover of our neighbours at Wrexham AFC and them securing their return to the Football League at the weekend, the popular Welcome to Wrexham docuseries – to recently acquired city status, as well as coming runner-up in the UK City of Culture 2025 bid and the ambitious investment and regeneration schemes which we are part of.
“The coupling of place and university is the most effective way to reach audiences and is replicated across the higher education sector across the UK.
“Being named ‘Prifysgol Wrecsam/Wrexham University’ will enable us to communicate the university name more easily to students and other stakeholders nationally and internationally.”
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