A Flintshire woman has featured in a campaign with a global clothing brand to raise awareness and funds for incurable secondary breast cancer.
Lisa Jones, from Mold, is living with stage four cancer, the most aggressive form of the disease.
Lisa was first diagnosed with cervical cancer in 2017 and was later found to have breast cancer and the BRCA2 gene mutation.
Despite her heart-breaking situation, Lisa has remained positive for her family, including her partner, three daughters and parents.
Lisa's mother Marnial Griffiths said: "She is incredible. Her strength allows us to carry on."
In September 2021, Lisa was asked to be part of a campaign to raise national awareness of secondary breast cancer.
The billboard of the 'Fighting to be heard' campaign promotes a powerful image of 20 female secondary breast cancer patients from across the country whose shared experience is the perception that they are treated as second best as their form of the disease is largely unknown.
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Around 35,000 patients in the UK are currently living with this form of the disease which kills 1,000 women each month in the UK.
Speaking of this image over one year later, Lisa said: "It truly does speak a thousand words because, within 12 months, we had lost five ladies out of the 20 models featured. The statistics unravelled before our eyes."
Lisa continued: "The campaign image took flight featuring on billboards across the UK, ITV Granada News reported, and Seema supported every step of the way."
The Fighting to be Heard campaign has now gained official charity status and those wanting to donate to raise money for secondary breast cancer patients and families can do so here.
The charity has also partnered with women's wear brand Forever Unique as part of their international women's day campaign.
Lisa, 37, is one of the incredible women featured in the Forever Unique X Fighting to be Heard campaign.
On Wednesday, March 14, Forever Unique and owner Seema Malhotra, hosted a star-studded event at Menagerie Restaurant & Bar in Manchester to raise funds and awareness for the Fighting to be heard campaign.
Over 150 high-profile guests attended including; Helen Flanagan, Brooke Vincent, Sally Dynevor, Bhanvna Limbachia and Real Housewives of Cheshire Stars; Rachel Lugo, Hanna Kinsella, Nicole Sealey, Lauren Simon, as well as many incredibly brave women who formed part of the original charity campaign.
Actress Brooke Vincent said: “I feel so honoured to be in a room full of inspirational people and support such an important course.”
Showcasing all advocates of The Fighting To Be Heard charity, the event featured a modern fashion show and an exclusive performance from singer Natasha Hamilton.
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Reality TV Star and Founder of Forever Unique Seema said: “I’m honoured to support the Fighting To Be Heard Foundation, I have grown to know each of these women personally and I admire every single one of them and their incredible stories.
"I am so glad that we are able to use our platform to raise awareness and give these women an even bigger voice.”
Kathryn, founder of Fighting to be Heard Charity said: “On behalf of all the ladies, the charity trustees and the 55,000 Secondary Breast Cancer patients in the UK we want to thank Seema for giving the ladies a day to remember, raising awareness and supporting the launch of our new charity.
"She really is a ‘Forever’ friend and one ‘Unique lady’."
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