FOCUS Wales, Trac Cymru, and Tŷ Cerdd, Music Centre Wales, have announced a new international music initiative.

Welsh Music Abroad has been launched to celebrate and promote Welsh music worldwide.

The partnership will create and share opportunities for artists and the music industry throughout Wales to engage with music markets across the globe.

Together they are committed to an inclusive music industry with opportunities for all, and taking an environmentally responsible approach to this work.

Andy Jones, FOCUS Wales co-founder, said: “Sharing our experience, knowledge, and collective networks, our aim is to create increased international opportunities for all artists and industry working within the music sector in Wales, to further their artistic development, and ultimately create more sustainable careers for those wishing to work within the sector.”

Deborah Keyser, Director of Tŷ Cerdd, said: “Supporting Welsh artists to develop their craft and meet new audiences is central to our work at Tŷ Cerdd. We’re committed to creating inclusive pathways to international opportunities through our close connections with global networks – and our recent collaboration with FOCUS Wales and Trac Cymru has amplified that work.

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"It feels the right time to launch Welsh Music Abroad, as a strong statement that we are working together to support artists’ mobility and sustainability.”

Danny KilBride, Director Trac Cymru said: “For three SMEs in a small country, the only way we can work effectively is in partnerships - be that with each other or with Welsh and international organisations.

“In each of our sectors we’ve built up a huge knowledgebase of how to help our emerging and established musicians and music businesses. It’s never about export alone. It’s always about an exchange - of values, of music and culture. Like our football team’s motto ‘gorau chwarae cyd chwarae’, we play better when we work as a team.”