THE face of Wrexham Lager's Bootlegger 1974 Pilsner says striking a deal with yet another supermarket chain is 'another huge step for mankind'.
Earlier today (Tuesday, April 5), the business announced that its pilsner will be hitting the shelves of every Home Bargains store across Wales and England.
That's the latest feather in the cap for Wrexham Lager which is also set to unveil a new beer to the public tomorrow (April 6) - its first in two years.
Read more: Gold award for Wrexham Lager's Bootlegger brew
Earlier this year, the firm also secured a deal with Aldi to sell both its lager and the Bootlegger 1974 Pilsner across all stores in Wales and England.
The pilsner is, of course, named after social media sensation and die-hard Wrexham AFC fan Karl Phillips AKA Bootlegger.
With 332,000 followers on Twitter alone, it's fair to say that 'the captain' has helped put his beloved Reds on the map and he has just recently released an autobiography of his life so far.
Over the years, he's become a cult hero through his matchday vlogs and videos of him sinking pints while coining iconic phrases such as “I’ve had an absolute grueller” and “It’s gonna get tasty baby”.
PIC: Karl Phillips AKA Bootlegger with his very own Pilsner!
Now, Bootlegger is celebrating his latest success - by having his face appear in every Home Bargains store across Wales and England, around 484 in total.
He said: "I’m proud to be a part of Wrexham Lager and we’re finally making strides forward so that anyone can reach the beers locally. It’s another huge step for mankind."
Joss Roberts of Wrexham Lager added: "We’re very pleased to see that Home Bargains see the true potential our products have with giving us a national listing straight off.
"We aim to only move forward and we can’t wait to keep on releasing good news and putting Wrexham products further out there!
"We thank Home Bargains and we look forward to tomorrow’s new beer release and something extra special on Thursday!"
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