Wrexham Lager wins six gold medals in 2020

Wrexham Lager has won six prestigious gold beer medals in 2020, a year that has been challenging for the pub trade and brewers alike.

Brewer Connor Povey with two of the recent medals won by Wrexham Lager

In total, Wrexham Lager has won six gold medals, two silver and one bronze.

The wins are an amazing accomplishment for Wrexham Lager as its product has beaten competition from thousands of competitors from all over the world, including France, Germany and the USA.

One of the gold award wins was at the prestigious Frankfurt International Trophy where nearly 3,000 beers, wines and spirits are judged.

As well as Wrexham lager winning the gold award for best export lager, its Bootlegger Pilsner lager, named after Wrexham online favourite Karl Phillips took the gold award for best pilsner lager.

Wrexham Lager

One of the directors of the family-run business, Jon Roberts said: "Obviously its been a tough time, particularly for the brewing industry with the turbulent times the pubs have been having. We've tried to diversify with our bottling and online sales, which are on the up and going on.

"It's good for the lads at the brewery, that its acknowledged that they work hard and put pride in their product.

"We're every Wrexham Lager goes we get good reports."

Jon added that there is more to come from Wrexham Lager in 2021, a year that promises to have ups and downs.

He said: "At this time Wrexham's been getting a lot of publicity with the two film stars taking over Wrexham Football Club, and we have a close tie with the club.

"We do have plans in the pipeline for the new year, which we're keeping under wraps at the moment. When January comes we expect to still be in lockdown, with all the doom and gloom, and we want to do something to generate a bit of interest and carry on the business."

Wrexham Lager Beer Company Ltd Awards 2020:

• Lyon International Competition - Wrexham Export Lager: Silver Medal (Lager Category)

Lyon, the capital of French gastronomy, is home to the International Wine, Beer and Spirits Competition.

Each year, with the support of renowned partners such as the Toques Blanches Lyonnaises, the Association des Sommeliers Lyonnais et Rhône Alpes and Metro, the competition tastes thousands of samples from numerous countries and brings to light the world’s best wines, beers and spirits.

In 2020, the competition organised the tasting of 7,780 samples from 41 countries. Since its creation the competition has showcased millions of bottles with its famous medals.

• Frankfurt International Beer Trophy -Wrexham Export Lager: Gold Medal (Lager Category); Bootlegger 1974 Pilsner Lager: Gold Medal (Lager Category)

The Frankfurt International Beer Trophy is a large international competition in Germany.

Experienced amateurs and experts from around the world taste and judge the beers together. We believe this is exactly what distinguishes the Frankfurt International Beer Trophy and makes it so specific, as this reveals what consumers really think.

Since its creation, the Frankfurt International Trophy has been able to rely on a variety of strong and renowned partners. Together, they promote the international reputation of the competition that takes place in the historical hall of the famous Gesellschaftshaus Palmengarten, which dates back to 1870 and is located in the heart of Frankfurt-on-the-Main.

• Asia Beer Challenge - Wrexham Export Lager: Gold Medal (Strong Lager Category); Bootlegger 1974 Pilsner Lager: Gold Medal (German-Style Pilsner Category)

The Asia Beer Challenge (ABC) is operated by the Largest Beverage Awards Organisation in the World which includes CWSA, WWSA and the European Beer Challenge. The Asia Beer Challenge is Judged by Asia’s Leading Beer Buyers and offers brands and Brewers the opportunity to showcase their brews to key decision makers at the forefront of the Asian Beer market.

The Asia Beer Challenge is held annually in Hong Kong. This strategic location puts the competition at the heart of Asia. Asian Beer sales will reach USD202 billion by 2020 with annual growth of more than 7%.

Each Beer is subjected to a rigorous blind tasting process which allows newcomers to compete fairly against the World’s leading brands.

• International Beer Challenge - Wrexham Export Lager: Bronze Medal (Lager Category); Bootlegger 1974 Pilsner Lager: Silver Medal (Lager Category)

The aim for the IBC is to reward and promote excellent beers from around the globe providing brewers with a platform to express their beers to trade and consumers.

Being part of the IBC carries a number of significant benefits. It acknowledges the skill of the brewer and is an internationally recognised symbol of quality, frequently displayed on beer labels. Retailers, restaurateurs, bar owners and wholesalers are justifiably proud of the range of award winning beers they carry. Drinks lists promote IBC award-winners directly to the consumer and can influence their buying decision and as a result can increase your brands' profile, prestige and sales.

• European Beer Challenge - Wrexham Export Lager: Gold Medal (Strong Lager Category); Bootlegger 1974 Pilsner Lager: Gold Medal (German-Style Pilsner Category)

The European Beer Challenge is operated by the Largest Beverage Awards Organisation in the world including CWSA & Women’s Wine & Spirits Awards. The European Beer Challenge is Judged by Europe’s Leading Beer Buyers and offers brands and producers the opportunity to showcase their products to key influencers in the Beer market.

The European Beer Challenge is held annually in London. This strategic location puts the competition at the heart of the EU & UK which has seen an explosion of craft Breweries and continued growth in the Beer market with sales in 2018 up 2.6% on the previous year.

The competition brings together Europe’s leading Beer Buyers and top Beers from across the globe against the backdrop of the dynamic and strategically important EU & UK beer market. During the European Beer Challenge judging session each product is subjected to a rigorous blind tasting process which allows newcomers to compete fairly against the world’s leading brands.