A NETFLIX-STYLE documentary looks to be a key revenue source for Wrexham if Ryan Reynolds and Rob McElhenney complete their takeover.
According to Bloomberg, the Hollywood stars are making the documentary central to helping boost finances at the Reds, who could even benefit more than the likes of Manchester City, Tottenham Hotspur, Leeds United and Sunderland.
Bloomberg says: "For those clubs, the documentaries were just one strand of the business — and a small one at that. The Hollywood approach to Wrexham seems different, because it looks like the prospective show is key to why they want the club in the first place.
"From a business perspective, buying Wrexham as a vehicle for a Netflix show makes sense. Since the club is now supporter owned, the two actors won’t pay anything to acquire it up front. Instead, they’ve pledged to invest £2 million pounds in the club’s infrastructure, playing squad and facilities. And it’s not unreasonable to expect Netflix, Amazon Prime or whoever might acquire the broadcast rights to spend several hundred thousand pounds per hour on a show, according to Ampere Analysis analyst Richard Broughton.
"If we assume that the actors are able to charge £300,000 an hour for an eight-part series, that could boost Wrexham’s annual revenue by £2.4 million. As owners of the team, Reynolds and McElhenney wouldn’t have to pay an additional cut to anyone else, as the producers of the other soccer documentaries did.
"So they could reasonably look at profit representing 25 per cent of that income, or some 600,000 pounds. This would handily move the club from the red into the black, as Wrexham otherwise expects to make a loss of £300,000 on revenue of £2.1 million pounds this year. The owners’ star power could boost the numbers even higher."
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