A CLINICIAN is hosting a free support and advice event on safety in the cosmetic industry.

Sara Cheeney, director of Pure Perfection Clinic in Rossett, Wrexham, is leading a campaign to rid the aesthetics sector of “unscrupulous practitioners” while raising standards in education and training.

From Llangollen, Sara is one of the most respected names in the industry, with more than a decade of experience and a partnership with global range Zo Skin Health.

Her dedication to the profession led to a nomination in the Nurse of the Year category at the prestigious Safety in Beauty Diamond Awards, to be held in London this summer.

She plans to share her vast knowledge of skincare at a free event this Thursday, which will be held at the Chester Road clinic and include talks, demonstrations and a question and answer session with customers and the public.

“We will also be promoting the use of dermal fillers, botox and safe injectable alternatives, as we are seeing an alarming rise in the number of botch treatments and people coming to us asking if these procedures can be reversed,” said Sara.

“This is the big problem with our industry, the number of under-qualified and even non-qualified people opening beauty salons rather than accredited and certified medical clinics where you can be safe in the knowledge that won’t happen.

“We will be telling patients what to look for when searching for a treatment or clinic, and what can go wrong if you don’t; plus we will be launching some brand-new dermal fillers and revolutionary technology at the forefront of advances in the sector.”

She added: “The UK is the only country that is unregulated and allows all sorts of non-medical unscrupulous practitioners to inject and do treatments, therefore I wanted everything to be of the highest standards possible at Pure Perfection, and to shine a light on this issue so it stops people falling foul of their malpractice.”

“We always look at the science and clinical trials behind a product or treatment to ensure that they give proven results. We’re a medical clinic with the patient’s health and wellbeing at the forefront of everything we do.”

For more information, visit www.pureperfectionclinic.com and follow them on Twitter and Facebook at @purepclinic and Instagram @pureperfectionrossett.

The free clinic event runs from 4pm until 8pm on Thursday at Pure Perfection Clinic. Use the hashtag #safetyinbeauty to support their campaign or follow @safetyinbeauty and @safetyinbeautyawards on Twitter.